OVERVIEW: Siren Brew aims to bring humor and fun back into the craft beer market. The target audience is 25-35 year olds, who don’t take beer so seriously. They want more life and uniqueness than traditional domestic ales, without the seriousness of craft beers. Siren Brew aims to bring humor and conversation to gatherings by simply showing up.
APPROACH: The hand done logo and illustrations paired with a playful color palette, stands out on the shelf among its competitors. The Guyon Gazebo font is used for its joking, yet stylish uniqueness which pairs great with Lyyra’s organic feeling. The illustrations serve as fun mascots for Siren Brew, what are used for social social posts and deliverables.
