CATEGORY: Concept, Branding, Page Layout, Menu Design
OVERVIEW: Vineborn is a outdoor restaurant in Napa Valley, where people can gather and graze on charcuterie while sipping wine and beer. The target age range is 35-60 years olds seeking a rustic outdoor setting.
APPROACH: The menu uses simple botanic illustrations in the background as to not overpower the menu or distract from the outdoor ambiance. The typeface Love is used, which is used as a nod to rebar and metal fencing used in vineyards. The color pallete is meant to be rustic and natural, reflecting on outdoor materials.
